Our vision as Via-Metals is to be a leading and most preferred brand in the international trade of semi-finished metals (especially copper ingots, zinc ingots, lead ingots) and plastic raw materials, recognized for its innovative solutions, superior service quality, and unwavering reliability in Turkey and the surrounding regions where we operate, setting the standards in its sector.
Main Outlines of Our Vision:
1. Leading Position in the Sector:
We aim to become the sector leader in terms of both product diversity and service quality by steadily increasing our market share in our fields of activity. This leadership should manifest not only in terms of size but also in customer satisfaction, operational excellence, and innovation capacity. We aim to be a reference point for our competitors and an indispensable, top-of-mind solution partner for our customers.
2. Effective Presence in Global Markets:
We aim to further expand our existing international network and discover new supply sources and markets. By establishing deeper collaborations with strategic producers in different regions of the world, we aim to offer our customers a wider range of products and more competitive conditions. As a proactive and flexible player with a strong grasp of global trade dynamics, we will increase our effectiveness in the international arena.
3. Innovative Supply Chain Solutions:
By closely following technological developments and digital transformation, we aim to continuously improve our supply chain processes and make them more efficient. Through smart logistics solutions, data analytics, and digital platforms, we aim to provide our customers with faster, more transparent, and more cost-effective services. As a pioneer of innovation in the supply chain, we envision shaping the trade models of the future, starting today.
4. Pioneer of Sustainable and Responsible Trade:
In addition to our economic success, we aim to adopt a sustainable growth model by observing our environmental and social responsibilities. We will promote environmentally friendly practices in our supply processes, adhere to ethical trade principles, and support projects that add value to society. By adopting best practices in sustainability, we aim to be an example of responsible trade in our sector.
5. Peak in Customer and Employee Loyalty:
By establishing long-term, trust-based, and mutually beneficial relationships with our customers, we aim to create the highest level of customer loyalty. Similarly, by investing in the development of our employees and offering them a fair, motivating, and inspiring work environment, we aim to make Via-Metals one of the most desired companies to work for in the sector. We believe that happy employees create happy customers.
6. Elevating Brand Value to an International Level:
We aim to transform the Via-Metals brand into an internationally respected and strong brand, synonymous with quality, trust, expertise, and innovation. Through strategic communication and marketing activities that will enhance our brand awareness and reputation, we will strengthen our position in the global market.
As Via-Metals, we will work with determination to achieve this vision, act in cooperation with all our stakeholders, and proceed with confident steps towards our set goals. While building the supply chain of the future today, we will continue to add lasting value to the industry and our business partners.